1lib1ref began three years ago with a simple idea: what if every librarian added one reference to Wikipedia? The campaign has reached critical mass in its third year, growing as large as the previous two years combined, and connecting with over 5 million people on social media through the viral campaign hashtag.
This session will explore what makes #1lib1ref work, from the concept to the tools, to the community engagement tactics.
Of particular interest is the campaign's global reach. This year numerous affiliates, over 20 countries participated in contributing citations, and a total of 40 countries shared the message on social media.
1lib1ref is still developing across borders. In particular, the global south has been less involved due to the timing of the campaign during January's southern hemisphere summer vacations. This will have been remedied with a new campaign outrgrowth: #1lib1ref South, happening in May.
Also new to next year's campaign will be #1lib1ref for Wikidata statements, a recognition of the importance of verifiability for structured data.
The growth trends of #1lib1ref are very strong, and its potential to excite and catalyze a large group of professionals is a testament that something is working in the model. This talk will explore the aspects of what that is, and how more people can bring #1lib1ref to their communities.
Participants will leave feeling excited about the #1lib1ref campaign with a sense of how it works and how to bring it back to their home communities.
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